Zuhair Murad
Alexander Fury Luxury Coffee Table Book,
Published by Assouline.
Published by Assouline.
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An animated teaser for the launch of Zuhair Murad's latest luxury book written by Alexander Fury and published by Assouline.
"The book encapsulates the realm of Zuhair Murad Couture over the past decade, displaying the meticulous craftsmanship, the fashion shows, the inspirations stemming from different cultures and eras, the iconic red-carpet moments and more." - Babeth Djian
Client: Zuhair Murad
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2020
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Layer preparation.
Transforming still images into animated illusions using parallax 2.5D and VFX.
Cutting, Cleaning, Cloning.
It's never enough to simply separate foregrounds and backgrounds, what hides behind what the camera did not capture, is important to be re-generated digitally to better create seamless movement and depth without blank spots. For this layer this meant the grass and some of the architecture in the background.
Secondary Animation
Added realistic movements, here on the horse's ears, mane, and leg; as well as moving fog the middle ground.
3D Book Render
Sound design and compilation
Watch it again below
Thank you.
